To be real, it's more about making product (or "content") for the marketplace... invariably an expensive, calculated gamble, with a long-shot chance of high reward. So, we might as well dare to tell our own truth. Because, if the work fails to find a mass audience — which is the most likely outcome — at least we haven't prostituted ourselves and can feel pride, having created something authentic that wouldn't exist at all, if not for our artistic inspiration and irrational courage.