Biktarvy HIV Ad Perpetrates Potentially Dangerous Stereotype

Let’s talk about what “Keep being you” really means

The ad’s image that sticks in a viewer’s head

“If you’re living with HIV, keep being you. And ask your doctor about Biktarvi.”

These friendly words of encouragement, read oh so condescendingly by a voice-over professional, have rubbed me the wrong way from the first time I heard them… and, not…